Search Engine Marketing Manager Job Listing at AutoNation in Fort Lauderdale, FL
Search Engine Marketing Manager
Job Location: Fort Lauderdale, FL
AutoNation - America's largest automotive retailer is looking for qualified people to join our team. AutoNation has been named "America's Most Admired" automotive retailer for 5 of the past 6 years by Fortune magazine. Our ability to perform at such a high level is directly related to the efforts of our talented team of professionals, and we're looking for more great people to join our team.
AutoNation offers unlimited earning potential, with an extremely generous compensation program in addition to industry leading benefits. Top performers deserve top pay-If You have the Drive, We have the Vehicle.
AutoNation is taking its search marketing strategy to the next level and is looking for a strong, data-driven search marketing manager with a passion for the automotive space. The Manager position is a key role in the national marketing team, managing our national search marketing campaign execution and optimization efforts. The role will report into the Director, Search Engine Marketing.
The Manager of SEM will be responsible for executing against the search marketing strategy in an effort to grow our paid search business across the US, working alongside a number of internal and external partners. The position will have regular and frequent interaction with senior leadership in the Marketing division, and must maintain alignment with broader business priorities. The role will share financial responsibility for the search marketing channel for a broad portfolio of retail stores and products (e.g. new car sales, used car sales and service). The search engine marketing team is a critical function, central to the strategic objectives of the business in the future.
Develop and execute a search marketing strategy to deliver against annual financial goals and aggressively scale the search marketing channel nationally
Ability to navigate complex bid auction environments and maximize campaign profitability on an ongoing basis
Deliver a data-driven, quantitative approach to search marketing; using metrics to measure success and create feedback loops to adjust bids across an ecosystem
Demonstrated ability to optimize campaign keyword lists, creative, offers, landing pages, etc...intrinsically understanding that developing and maintaining a strong "quality score" is critical to success.
Operate in a continuous test-and-learn environment in an effort to build and improve the search campaigns
Partner with senior stakeholders across product, sales, service and broader marketing to deliver customer experience enhancements that benefit the search marketing channel
Manage the day-to-day relationship with external partners such as Google to advance the sophistication of our search marketing program and trial new product features and approaches
Demonstrate behaviors consistent with the Company's Vision, Mission, and Values in all interactions with customers, co-workers and suppliers.
Adheres to all company policies, procedures and safety standards.
Minimum 3-5 years progressive marketing experience; 2-3 years SEM experience
Previous P&L management experience required
Proven record of business analysis driven and fact-based decision-making
Project management and technology integration experience preferred
Management consultant level written and verbal communication skills
Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities thru completion
Must meet company's requirements for employment.
MBA preferred; college degree required
At AutoNation you'll find unlimited income potential, paid time off, training, longevity bonuses, 401(k) program - with company match, health, dental, life, and disability insurance, employee vehicle purchase program and fantastic advancement opportunities.
Join AutoNation, ranked as one of America's Most Admired Companies for 4 consecutive years by Fortune Magazine, where your talent can make a difference. Become a part of an award winning team that offers growth opportunity, excellent earning potential and leadership that appreciates your drive, skills and ability. We are an equal opportunity employer and a drug free workplace.
Job ID: 140546apply
Apply on Company Website
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