Marketing Associate Job Listing at Bed Bath & Beyond in Union, NJ

Retail

Date Posted 06/12/2012
Requisition Number BO 1136
Title Marketing Associate
City Union
State NJ
Country United States
Job Specifications Summary:
Manage the resources and relationships in the planning, development, execution and evaluation of Advertising vehicles (circulars, postcards, FSIs, ROPs, Grand Opening circulars and other ad hoc print projects) for Bed, Bath & Beyond.
Scope:
National Advertising program consisting of a minimum of 7 circulars, 11 item postcards, 11 FSIs, 18 generic postcards and misc ROPs - communicating to approximately 40 million households.
Job Requirements Essential Requirements:
. Build a positive, proactive relationship based on mutual respect, a high level of execution and excellent communication with Peers, Agencies, Harte Hanks, Merchandising staff (Asst. Buyers, Buyers, DMMs, GMMs), Planning Department, Senior Management.
. Develop and manage page / space allocation process for assigned advertising vehicles. Captain the page allocation process.
. Management of assigned Advertising vehicle development process: Pre-event analysis, IDL, Item Selection, Turn in, Photography, Proofing rounds, Copy, Printing and post event analysis.
. Responsibility for communication to agencies and other internal business areas as to specific objectives and needs - shot guides, copy direction, samples, props and surfaces.
. Coordination of all samples and props.
. Coordination of all proofing rounds.
. Coordination of the summary analysis report and mark up of circulars to reflect actual results.
. Additional projects as assigned.
Skills Required:
. Excellent MS Office programs (Word, Excel, Access, PowerPoint)
. Excellent Oral, written and interpersonal communication skills
. Controlled demeanor
. Management / leadership skills
. Ability to interpret and use analysis
. Organization and prioritization skills
Education Requirements:
Minimum - Bachelors degree - Marketing / or equivalent experience
Preferred - Masters degree - Marketing

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