Associate Brand Manager Internship (MBA) Job Listing at Ben and Jerry's in Englewood Cliffs, NJ
Food, Beverage & Tobacco, Retail
Title: Associate Brand Manager Internship (MBA)
Location: New Jersey-Englewood Cliffs
ASSOCIATE BRAND MANAGER SUMMER INTERN
ABOUT UNILEVER: Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. We have more than 171,000 employees globally; (11,000 in the United States) and generated annual sales of €46.5 billion in 2011.
Working to create a better future every day, we help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Our portfolio includes some of the world’s best known and most loved brands including thirteen €1 billion brands, and global leadership in most categories in which we operate. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. Unilever’s ambition is to double the size of our business, whilst reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with a target to help more than a billion people take action to improve their health and well-being, as well as sourcing all our agricultural raw materials sustainably by 2020. All of these goals are itemised in around 60 time-based commitments in our Unilever Sustainable Living Plan. Unilever has led the Food Producers sector in the Dow Jones Sustainability World Indexes for 13 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and was named #1 in the list of Global Corporate Sustainability Leaders according to the latest survey findings from GlobeScan Inc. and SustainAbility Ltd. For more information about Unilever and its brands, please visitwww.unilever.com.
PROGRAM OBJECTIVE: To introduce students to Unilever through a challenging and rewarding summer internship, this offers a first-hand glimpse of the Associate Brand Manager role, while learning marketing and operations practices working with some of the world’s leading brands. The internship will combine formal training with practical hands-on experience working alongside other members of a brand team and the opportunity to contribute to business goals. The aim is to use this experience as a pathway to future employment. Through their individual assignments and training courses, all students will gain exposure to the following areas: • Brand Communication • Consumer and Shopper Insight • Marketing Operations • Customer and Channel Planning • Digital and Social Marketing • Brand Communication and Activation • Shopper Marketing Specific brand assignments will vary, but past interns have had the opportunity to support product launches, lead a focus group, provide recommendations to senior leaders and participate on cross-functional teams. The ABM intern will be fully integrated into the business team, and the assignment will allow a realistic view of the full-time Brand Management role.
KEY RESPONSIBILITIES: • Plan and execute a marketing project for one of Unilever’s brands with tangible impact in the marketplace • Participate in the development of new ideas, re-stages, product development, line extensions and advertising • Participate in the development and evaluation of creative executions, including packaging and promotion • Prepare analysis of business, consumer and competitive needs • Participate in the analysis of market research results • Understand the financial operations of a brand (P&L, advertising spend, etc.)
SUCCESS PROFILE: Candidates for the role of associate brand manager intern will have completed their first year of an MBA program, ideally in Marketing. He/she will possess strong leadership competencies; analytical ability and strategic thinking skills; strong communication skills; the ability to understand complex business issues and to manage effectively in a fast moving, dynamic environment; the ability to be creative, demonstrating consumer empathy, a self-starter who likes to make decisions and has a passion for Marketing. Prior experience in Consumer Packaged Goods, marketing, or an agency environment is a strong plus.
LOCATIONS: Englewood Cliffs, NJ
CANDIDATES MUST BE LEGALLY AUTHORIZED TO WORK IN THE U.S.
Unilever is an EOE/AA employer
Apply on Company Website
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