Manager of Market Outreach Job Listing at Benefitfocus.com in Charleston, SC

Retail

Job Descriptions:

AtBenefitfocus, our technology is changing the way the world thinks about healthcare and benefits. We provide insurance carriers, employers, consumers and government entities cloud-based technology to shop, enroll, manage and exchange benefits information. More than 16 million consumers and 320,000 employers are using our technology to manage their benefits in a better way… and we are growing every day. We are the leaders in benefits technology because our strategy is simple. We hire the best and brightest.
The Manager of Inside Software Sales will work hand-in-hand with a team of Marketing Representatives to develop, manage, execute and analyze marketing programs to drive lead generation for our B2B sales team. The Manager is responsible for motivating the team to ensure that goals and quotas are achieved. This role will require a dynamic individual with high energy, Marketing Outreach management experience and great familiarity with marketing automation, email marketing, CRM, lead scoring and experience in all facets of lead generation and nurturing.
Motivate team and achieve goals and quotas:
• Proactively identify and develop growth opportunities in our market
• Create and promote strategies for lead generation via email and phone campaigns, webinars and tradeshows
• Work with team to actively promote our value proposition in the market
• Provide industry and market expertise
• Analyze and manage a database of prospective customers for marketing campaigns
The Manager of Inside Software Sales must be able to:
• Conduct research to identify opportunities, trends and issues vital to developing lead generation strategies
• Track and analyze campaign and revenue results
• Communicate with the sales team on marketing campaigns
• Multi-task effectively, working quickly and accurately in a fast-paced, rapidly changing software company
• Be resourceful and identify the most effective ways to achieve end state goals
• Operate independently with minimal day-to-day guidance
• Become proficient managing, tracking and reporting on follow up activity in CRM

Required Experience:

• Strong working knowledge of CRM’s (as it pertains to driving leads to the sales team) and managing a database of prospective customers
• A desire to continuously learn more about new inbound marketing technologies and strategies
• A keen ability to analyze results to determine what’s working and what isn’t and to adapt
• 4-year degree required, MBA preferred
• Minimum 3 years experience in management role in Marketing Outreach or Sales
• Successful track record leading and developing a Marketing Outreach team
• Ability to navigate corporate structures to identify decision maker contacts
• Excellent interpersonal skills
• Strong detail orientation and organizational skills
• Excellent written and verbal communication skills
• Experience with Microsoft Office, including Word, Excel, Outlook and PowerPoint
• Experience in the healthcare or employee benefits industries (preferred)

About Benefitfocus:
Benefitfocusis the largest benefits technology provider in the country. More than 15 million consumers, 300,000 employers and 60,000 brokers use our cloud-based platform to shop, enroll, manage and exchange all their benefits in one place. From consumer engagement and education to enrollment, communication and billing, Benefitfocus is helping companies find a better way to manage their benefits. For more information, visitwww.benefitfocus.com
Benefitfocus – All Your Benefits. One Place.
Keyword: marketing, outreach
From: Benefitfocus.com