Employee turnover is one of the costliest hiring challenges today, which is why companies are focusing on more ways to recruit and retain talent—from investing in workplace benefits programs to making headline-worthy pay increases.
TweetMyJobs customer, International Cruise & Excursions, Inc. (ICE), is a B2B provider of travel-based rewards and loyalty programs. Their main recruiting challenge? Hiring high-demand telesales talent in the competitive call center capital of Scottsdale, AZ. (Download the full case study now.)
Social Recruiting in a Squeezed Labor Market
With the economy continuing to recover, call center representatives have more employment opportunities than they have in recent past. Job growth has pushed contact center turnovers to their highest rate since the recession—rising from 29% in 2009 to 46%1 in 2013.
More and more competitors began launching social networking profiles, but we noticed how hardly any of them shared open jobs or even mentioned they were hiring. Their oversight was our opportunity: TweetMyJobs got our brand in front of more local talent in less time through social media. – Melody Nelson, Recruiting Specialist, ICE
Facing three main challenges—turnover, competition, and limited resources—ICE turned to TweetMyJobs to search for new channels and a new approach to hiring. Within the first few months, the company experienced stellar returns.
Social Recruiting Results
- A 7x boost in applications within the first month of launching the TweetMyJobs platform and solution.
- A 5x increase in clicks per job posting within the first three months.
- Immediate employer brand exposure by giving employee referral and advocacy programs a social edge.
Learn the specific social recruiting strategy that decreased the cost-of-turnover and boosted employer brand awareness. Download the case study now.
We released new data today with WorkplaceTrends.com on workplace flexibility and work-life balance in a study entitled the “2015 Workplace Flexibility Study.” We surveyed over 1,000 professionals (both employed and unemployed) as well as 116 HR leaders to understand their views on workplace flexibility.
Interestingly, 67% of HR professionals think that their employees have a balanced work-life, yet almost half (45%) of employees feel that they don’t have enough time each week for their personal activities. While that disconnect exists, HR leaders are certainly aware of the benefits of workplace flexibility in their recruitment and retention efforts:
- 7 out of 10 HR leaders surveyed use workplace flexibility programs as a recruiting tool.
- 87% of HR leaders believe that workplace flexibility programs lead to employee satisfaction.
Employers are clearly seeing benefits from their flexibility programs. In addition to employee satisfaction and recruitment branding, 71% of HR leaders mentioned that workplace flexibility programs increased productivity while 65% mentioned that they help retain existing talent.
Of course, there is always more that employers can do to strengthen their employment brand. Offering outplacement services and career transition assistance to employees is one place to start. 71% of job seekers reported that they were likely to choose a company that offered outplacement (career coaching and transition services for laid-off employees) over a company that did not if all else (salary, role, etc.) was equal. As a benefit, outplacement assistance was more important to potential employees than health and wellness benefits, community volunteer initiatives, tuition assistance, or culture change initiatives such as team building.
As technology continues to blur the line between ‘personal time’ and ‘work time,’ it’s clear that organizations that encourage workplace flexibility and create an honest, open dialogue with their potential job candidates as well as their existing employees will succeed. What is success? A strong employment brand for potential job candidates and happy, retained employees.
We are very proud to announce that TweetMyJobs has been named a finalist in the ninth annual Stevie® Awards for Sales & Customer Service in two categories:
- Customer Service Department of the Year – Computer Software
- Front-Line Customer Service Team of the Year – Technology Industry
Customer service is the cornerstone of CareerArc’s culture. TweetMyJobs Client Success Managers (CSMs) participate in the organization’s technology product design process to provide feedback and help create the tools that their customers need and want.
“Recognition from the Stevie Awards is a great validation of our customer-first philosophy,” said CareerArc CEO Robin D. Richards.
A recent customer satisfaction survey conducted in October 2014 revealed that TweetMyJobs CSMs scored an overall 90% satisfaction rating. 95% of respondents rated their CSM as either Very Professional or Extremely Professional. 98.4% of respondents said their CSMs were effective in addressing their questions and concerns.
Winners for both the two categories will be announced Feb 27, 2015 at the Stevie Awards gala banquet.