The Tipping Point

by Coleman on February 16, 2012

Three years ago this week we launched TweetMyJobs with a very clear objective:  leverage social media to revolutionize online recruiting and help job seekers better connect with employers.  Facebook and Twitter were only a few years old but their power in changing the way companies could do business was obvious.

tipping point The Tipping Point

We've reached the tipping point of growth.

Online recruiting hadn’t changed at all since the emergence of the Internet and it was clear to us that the distribution model was broken.  With thousands of job boards, employers could not distribute their open positions to job seekers who didn’t know where to find them.  With TweetMyJobs, we set out to disrupt this by pushing jobs to seekers wherever they wanted them, whenever they wanted them.

The social graph also meant that we could do much better than send seekers “relevant” job matches – that was the old way.  We could send them “great” job matches by letting them know if any of their social connections / friends could introduce them to a hiring company.  After all, you are 20x more likely to get a job when you are introduced to a company than when you randomly apply via a job site.

Today, on every measure of growth it’s clear our network is reaching the tipping point.  Social recruiting is real and we are disrupting the old model.  To celebrate our third birthday, we’re making public our network numbers as of February 2012:

  • 3.3 million monthly visitors
  • 300 thousand job listings
  • 25 thousand employers

In just 3 short years, 49 of the Fortune 100 have used our services to find job seekers.  We are working with the White House to help Veterans and Youth find jobs and we are powering the job platform of the City of Atlanta.  We’ve reached the tipping point and there’s a lot more growing to come.

Leave a Comment

{ 2 trackbacks }

Previous post:

Next post: