Back to Basics: How to Use Social Media as a Recruiting Tool

by Matthew Ogston on September 25, 2012

MatthewOgstonHeadshot Back to Basics: How to Use Social Media as a Recruiting Tool

Matthew Ogston

Matthew is a co-founder of JobPage.com. He had been searching for a job he loved for the last 13 years… and so when he couldn’t find it, he started JobPage. He loves connecting real jobs to real people. You can connect to him on JobPageemail, Twitter, LinkedIn or Google Plus.

The savviest of job hunters turn to social media to find their next career move – in fact, according to a report by SocialTimes, 37 million people in 2011 found their job via Social Media. Which means that if you want to attract the right kinds of talent to your business then as a recruiter you need to be heading where the largest pool of applicants are.

Many businesses make the mistake of just diving in with social recruiting – they assume that because they use social media in their personal lives, recruiting via the same platforms must be a doddle.

Start making friends on Facebook, tweeting on Twitter, creating circles on Google+ and linking up on LinkedIn – now all you need to do is wait for the applications to roll in right? Wrong!

Have a platform-specific strategy

If you want to become a truly savvy social recruiter then your first step is to develop a strategy for each of the main social media platforms – this will help drive forward your plans when it comes to the day-to-day interactions.

You’ll probably be aware of the main social media platforms, but how can you get the most out of each of them?

  • Facebook is the most ‘personal’ of the social platforms. When it comes to Facebook, it is vital you aren’t overly intrusive with your job promotion. Facebook is about developing strong relationships through interaction and association (being active in a relevant industry group can work wonders). Hitting random people with friend requests, and forceful recruiting is really going to put people off. Be a person – be who you are… not the person you think you should be.
  • Twitter is a fast moving stream of conversation. Social recruiting via Twitter is about passively connecting with active job seekers, getting the attention of the influencers and watching your ‘message’ reach an exponential number of people. It can often seem like Twitter is just a broadcast channel, but the real value is in finding and building relationships with the people who are receptive (and responsive) to your message now, or in the near future.
  • Google+ is the new kid on the block and plays nicely with other Google services such as YouTube and Places, adding a lot more depth and personality to the employer to candidate experience. Now that Google Plus supports video hangouts (ad hoc video conferencing), and deeper personal and company profiles, now is the time to dust off your web cam and organise your first informal video interview. There are also several services, such as plusfriendfinder.com, that provide search tools to help you identify prospective employees.
  • LinkedIn is the weapon of choice for many savvy social recruiters.  This is the platform to connect with active professionals looking for their next role – similarly to Facebook, LinkedIn is driven by connections and real-world relationships. LinkedIn is also similar to Facebook in the sense that being active in industry forums and groups is one of the best ways to get started on the platform. LinkedIn also has a specific job advertising function which allows you to promote your vacancy to relevant job-hunters (paid of course).

The important thing to remember is that you don’t need to be on every platform – many businesses choose to really focus their efforts on just one or two. Do it well, not do it many.

The importance of authenticity

The social web responds well to humans, more so than faceless corporate accounts. Even if you are recruiting on behalf of a large business or entity, putting a real face to the social media profile and giving your account a personable voice goes a long way to helping you recruit effectively through social media channels.

In the real world, would-be job seekers try their hardest to put a hard copy of their CV in the hands of the right person – when it comes to social media, if someone is looking to join your organisation, they want to interact with a real person and feel like their attempts are going to be noticed rather than ignored by a social media account that isn’t properly managed.

Be selfless

A very common mistake that businesses make when they join the social web is that they endlessly promote their own stuff – pushing out update after update about the vacancies they have open or the latest service offerings

Social is not a purely ‘broadcast’ channel, the conversation flows both ways which is why it is important to interact and also to share the work and content of others. Yes, even competitors (sometimes!).

The point is that you can become the content curator of your industry which can help project you as the authority or go-to source for industry content and news. Why would someone follow hundreds of different blogs, individuals and companies when they can get the best bits just by following you.

If you strive to provide value then people will forgive the occasional self-promo tweet and will actively help you fill vacancies as they arise. That’s pretty powerful stuff.

Make the most of your time

When we are trawling through photos on Facebook or tweeting our friends about Saturday night telly – time isn’t really an issue. When it comes to social recruiting, remember that time really is money so your ROI (return on investment) must be considered carefully regardless of whether that is a financial or manpower investment.

There are a couple of things you can do to make the social recruiting process a little easier:

  • Simple automation of tasks is a very effective way to maintain your presence on social networks. If you update a company or industry blog then using a tool like Ifttt.com can help you automate the sending of Tweets and Facebook status updates every time you publish an article.
  • You might also like to use a service like Time.ly or Buffer App both of which can be preloaded with links to industry specific content that will then be drip fed onto your social networks – a real set and forget solution.

Another option is to utilise the power of a peer-to-peer social recruiting platform like JobPage. Much of recruitment is top down – an employer markets or broadcasts their job, then attempts to locate and engage with prospective candidates. JobPage turns this concept on its head and connects job seekers to other job seekers,  to help each other find jobs and work opportunities they would otherwise miss.

In summary, social is all about real people and real jobs. Keep it real and you’ll be amazed at what you can achieve.

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This summer, business magazine Forbes called on their readers for submissions of the “best websites you know of for interns, job seekers, business owners, established professionals, retirees, and anyone else looking to launch, improve, advance, or change his or her career.”

78161295 TweetMyJobs Included in Forbes List of Best Websites for Your CareerAfter receiving almost 700 nominations, Forbes hand-picked what they believe are the most compelling and useful sites and created their inaugural list of the best career websitesWe are very excited to be included in their list!

From the Forbes article:

TweetMyJobs
This service, free for job seekers, allows applicants to sign up and get alerts either by email, text or through Twitter, when jobs have been posted in their field of interest, or when their Facebook and LinkedIn connections have links to job postings.

Click to see the full list on Forbes.com – The Top 75 Websites For Your Career. For those still in college and just beginning their career discovery, our sister site Internships.com was included in the Top 10 list.

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Baristas first starbucks How Big Brands are Leveraging the Power of Twitter in Social Recruiting

Barista at Starbucks

60 million customers visit Starbucks stores on a weekly basis. Yeah, that means they’re selling a lot of coffee. But it also means they need to hire a lot of baristas and shift supervisors.

Those potential baristas may not be hanging out on Starbucks’ career website, but they are hanging out on Twitter, and especially on their mobile phones. So innovative companies like Starbucks are leveraging the power of social media to distribute their jobs directly from their applicant tracking systems to social platforms like Facebook and Twitter. Instead of making the barista come to the mountain, these companies are bringing the mountain to the barista. Brilliant.

And why is Twitter so valuable in the process? Well, there are about 2 billion searches conducted every day on Twitter. That makes the site one of the biggest search engines in the world, much less social media platforms.

But the power of Twitter goes far beyond job distribution and search. Marketers, HR directors, and recruiters are using the platform to engage with job seekers, have conversations, and build their employment brand.

Take a look at this recent tweet from Farmer’s Insurance on Twitter:

FarmersInsuranceTweets How Big Brands are Leveraging the Power of Twitter in Social Recruiting

Farmers Insurance is showing their human side – they’re more than just a vanilla, plain corporate careers presence. They’re inspiring with a daily quote – and provoking a response: “What would you do if you weren’t afraid?”  That’s attractive to potential employees and followers of the business alike. It’s smart, it’s clean, and it searches for engagement.

The power of social media as a whole is obvious, and as a platform for recruiting, Twitter is supremely useful not only as a distribution mechanism to the millions of job seekers utilizing the service but also as a superb branding and engagement tool.

What are your favorite examples of big brands leveraging Twitter in social recruiting?

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A New Way for Android Users to Find Jobs

by Synthia on August 14, 2012

TMJ AndroidApp SearchFields1 A New Way for Android Users to Find Jobs

Search over 400,000 jobs

The job search and discovery process just got easier for Android owners – the TweetMyJobs mobile app is now available for download in the Google Play store.

As a job seeker searching for their next great job opportunity, time is extremely valuable and you don’t want to waste any of it. Using your phone, you can now search for jobs while waiting in line or walking down the street.

The Android app has the same features that iPhone and iPad users have already been using. Take advantage of these features:

  • Search the over 400,000 open jobs we have in our database
  • Narrow down your search by role, industry, or location
  • View jobs near your physical location – on a map or via an augmented reality overlay

Read more about mobile recruiting. The free app is also available in the iTunes store for iPhone and iPad users.

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This week, we’re teaming up with Fistful of Talent to present “Bootstrap Your Employment Brand,” a free webinar on Thursday, July 19 at 1:00 PM Eastern.

Gary Zukowski, our TweetMyJobs founder, will join the one hour webinar to show you how to measure your ROI in relation to your employment brand. To showcase your employment brand and build your EVP, the webinar will help you prove that your company is a great place to work by teaching you how to:

  • Create cool recruiting content, at low-cost and low-pain
  • Deliver your fresh, new content via social media
  • Engage your team to build a talent pool
  • Showcase your company culture and strengths!

Determine your real employment brand – register to join us this Thursday.

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HuffPo Opportunity Arianna Huffington Looks for Job Solution as Election Nears

From The Huffington Post

Arianna Huffington and The Huffington Post launched a new jobs related content section today called Opportunity: What is Working.

Just months ahead of a Presidential Election that will surely focus on the economy, jobs, and unemployment as main talking points, Huffington’s effort is described as a fundamentally bipartisan issue: ”what we the people can do to accelerate job creation and fill job openings.”

It’s no surprise that jobs reports and potential presidential election results go hand in hand, and we expect new initiatives and louder rhetoric to emerge over the next 3-4 months as voters’ views start to solidify.

The online recruitment and social recruiting markets are heating up at exactly the same time, and we’ll make sure to keep you updated on the latest emerging trends and initiatives that can help job seekers find new opportunities, and employers find new talent.

Keep the conversation going with us on Twitter @TweetMyJobs.

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Businesses tend to exert a large amount of effort growing their Facebook communities. After all, Facebook is one of the best platforms to engage with customers, colleagues and individuals that are genuinely interested in what your business is up to. So wouldn’t you want your job openings in front of the people that are most passionate about your organization?

Screen Shot 2012 06 08 at 6.11.33 PM Bringing Your Career Site and Company Culture To Facebook

Let candidates know what it's like to work at your company

Luckily, having a professional careers page on Facebook is now a possibility for businesses of all sizes. With our new Facebook Careers App, you can now use your company’s Facebook page to post jobs, engage your fans and showcase why it’s a great place to work – all in front of the candidates that interact with your brand the most.

Clearly, one of the best ways to attract enthusiastic applicants to your company is to show what it’s like to work there. Companies like Hubspot, Rackspace, and GEICO are using the power of video to convey the authentic employee experience. Jennifer King, an HR Analyst at Software Advice, agrees: “The best recruiting videos authentically portray what a prospective employee’s life would be like at the company. Companies shouldn’t hesitate to show their true colors in a recruiting video.”

We couldn’t agree more. That’s why we give you the opportunity to post photos and videos giving prospective candidates a sneak peek into your company’s culture – all on Facebook.

Companies such as GEICO, Rue 21 and Sony have already jumped on board – join them by innovating and showcasing your company culture on Facebook!

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 Grab a Coffee, Support our Veterans, Find Great Jobs

Free Wi-Fi has been a staple at Starbucks locations across the U.S. for a few years now, and the content is getting better and better each passing day – with breaking news, music, and exclusive content available – all for free, through the Starbucks Digital Network.

And now, the Starbucks Digital Network will feature TweetMyJobs for Veterans - to provide innovative tools to help our heroes find jobs. We’re partnering with Starbucks to help find jobs for transitioning veterans.

Starbucks customers connected to Wi-Fi can easily navigate to the Business & Careers channel and find the integrated jobs experience, as pictured above.

60 million customers visit Starbucks stores on a weekly basis, and we hope that this integration helps those who are returning from their service and looking for work.

Starbucks continues to innovate, for all the right reasons. So if you’re one of the 60 million who visit a store this week, check out TweetMyJobs for Veterans, and enjoy your latte.

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TweetMyJobs on the Road in Atlanta

by Yair on May 21, 2012

 TweetMyJobs on the Road in Atlanta

Atlanta Mayor Kasim Reed continues to innovate

 

Driving around Atlanta and looking for a job or for some great candidates for the open position at your business? Mayor Kasim Reed and TweetMyJobs have your back.

The Mayor of Atlanta and his team are continuing their strong commitment to connect employers with job seekers in Atlanta by promoting The City of Atlanta Jobs Platform - a superb ongoing online initiative, with this offline canvassing of the city through billboards urging residents and employers to connect and help spur the Atlanta economy.

We’re proud to support Atlanta’s jobs initiative. If you see one of the billboards in Atlanta – honk, wave, or just smile. And drive safely!

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We live in a social world, but we also live in a mobile world. iPhones. iPads. Instagram. People are interacting with the world around them – through maps, photography, instant communication, and more. So why shouldn’t the job search and discovery process be mobile as well? It should be. And it needs to be more efficient.

app screenshot 21 Mobile Recruiting: Find a Job Using Your Phone

View nearby jobs through the map feature.

That’s why we just released a new TweetMyJobs mobile app - turning your iPhone or iPod Touch into the ultimate job-searching tool.

The application allows job seekers to search by role, industry and location and view jobs nearby on a map or using an augmented reality overlay.

At once, the TweetMyJobs app is powerful for businesses and seekers alike. For businesses, it enables job distribution and branding in the palm of a job seeker’s hand. Walking down the street or in a crowded mall? No problem – there are jobs around you. For job seekers, the ability to find work in their immediate area and apply via a mobile device is a no-brainer. Seekers can also receive job alerts, where they want them, when they want them. And, of course, the app is free.

For businesses, large and small, the ability to generate “foot traffic,” and local candidates – whether you’re looking to hire a barista or cashier, accountant or nurse, business analyst or CFO – is a superb advantage over competitors that aren’t distributing their jobs and their brand into the mobile world.

Potential employees and employers can now use their mobile devices to find the right job match. Don’t be left behind.

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