mobile recruiting

The beginning of the year is a time full of hope, good and bad resolutions, and a touch of magic: In January, the top HR minds dust off the crystal ball, read between the lines of industry data and human capital trends, and attempt to predict our future.

In this post we test our own clairvoyance and list the top 3 predictions we think will impact social recruiting this year.

hr marketer hybrid tmjedu

  1. Social Recruiting Prediction #1: HR Pros who manage social recruiting will further define the emergence of the HR-Marketer Hybrid.

    A defined content strategy will prove vital to differentiating employer brand. (Highlight text to tweet.)

  2. These days HR is full of “good problems to have.” Economic recovery and growth are among the top reasons why recruiting talent has gotten a lot harder in just the past several months, and why we just wrapped a record holiday hiring season.

    Our return to pre-recession unemployment levels last year increased the supply of jobs, and as employees gained more choices for employment, employee turnover rose. Many in HR have observed the power shift from employer to employee, power which has only grown stronger thanks to the dawn of social media and employer review sites.

    Josh Bersin of Bersin by Deloitte writes:

    “Employers, once in a position of power, are no longer in control, thanks to tremendous transparency in the job market that is driven by dozens of online job networks. And if your company is not a great place to work, people find out fast…Today, the concepts of “employment brand” and “employee engagement” have merged: Employees communicate your brand externally every day, whether you like it or not.”

    As competition for talent stiffens, the way in which employers use social media will become more competitive, and thus more targeted and defined. Candidates will expect to see more than a job description distributed through your social channel, and will pay closer attention to the way you engage with potential talent, as well as the content you choose to deliver to stand out from the crowd of employers. Social recruiters will continue to push their marketing skills to new heights, bringing 2015 ever closer to the advent of a marketing-savvy HR pro—the HR-Marketer Hybrid.

    mobile tech wave

  3. Social Recruiting Prediction #2: As mobile tech innovation and adoption heat up in HR and recruitment, social recruiting will naturally become more integral to recruitment and employer brand marketing.

  4. As the balance of power tips towards the passively-searching employee and actively-searching job candidate, and the use of mobile devices continues to further surpass that of desktops, more employers will invest and innovate to reach candidates on mobile.

    The Business Intelligence Report released last September notes social is now the top internet activity, and, “60% or so of social media time is spent not on desktop computers but on smartphones and tablets.”

    Wise employer brands will focus on the mobile delivery of jobs and branded content, and social recruiting will be inherently tied to this rising trend as the majority of mobile device owners use their phone or tablet everyday to access social sites.

    According to ExactTarget’s 2014 Mobile Behavior Report:

    “Using smartphones and tablets to peruse social networking sites is common; 75% of consumers do this at least once a day on their phones, and 64% of tablet owners use a tablet to access social media at least once a day.”

    Lastly, Dr. John Sullivan wrote in ERE.:

    “The mobile platform should be the primary mechanism for communicating with prospects/candidates, spreading your employer brand messages, to view recruiting and job description videos, and to push relevant open jobs to applicant communities.”

    advantage hr tech

  5. Social Recruiting Prediction #3: More companies will adopt and depend on social recruiting due to the competitive hiring environment. Companies will deepen their reliance on HR Tech for big data and automation tools to help win quality talent at less cost.

  6. Perhaps the most perennial prediction of them all is the increased adoption and dependence on technology. SHRM, TLNT, and ERE all share this similar vision, and we can expect to see this prediction read in the tea leaves of years-to-come.

    But let’s face it, HR is an industry plagued by the necessity of paper trails—documenting applications, performance reviews, etc. from the application to offboarding. To stay ahead of the competition, HR pros need constant tech innovation to make these processes more accurate and efficient so they can focus on the real challenge: acquiring and retaining top talent in an increasingly competitive hiring climate.

Today, social recruiting remains an area of HR innovation where employers can still gain competitive branding advantages just by adopting it faster than other employers in their industry or locale. We’ve seen this happen time and time again. And we expect to see this happen more and more this year.

Tell us your 2015 HR and recruiting predictions on Twitter using the hashtag #TMJEdu. 

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Browsing the Web

Aside from the story on the NSA using encrypted tweets to recruit code breakers, below are 5 stories on today’s recruiting tips and trends you might have missed.

  1.  Your Employer Brand Owns The Candidate ExperienceForbes -Read Time: 2 mins
  2. Employer Branding goes way beyond slapping on logos and slogans to a Twitter cover photo. This post argues that employer reputation should run as deep as evaluating and reforming the candidate experience and the employee experience. Read on to see how you can push your Employer Brand standard.

  3. Facebook Users Engage With Brands Most on FridaysMarketingProfs - Read Time: 3 mins
  4. Get the edge on your Facebook engagement by testing the findings from a recent Adobe study, which found Friday is the day when users were most actively engaging with brands, as well as brands’ videos.

  5. How to Hire Without Spending a Fortune. (Hint: Use Social Media.)Entrepreneur – Read Time: 2 minutes
  6. Yet another post on the cost-effective benefits of social recruiting. The article lists tips on other low-cost outlets and mentions a 1-800-Contacts case study that spiked click-throughs and tripled applicant quality.

  7. How To Hack HiringTechCrunch - Read Time: 3 mins
  8. This myth-busting post explains why Google threw out those surprise interview questions their employer brand was once famous for. Find out what other tips and trends are emerging, or receding, from Tech HR that may apply to your business.

  9. 4 Questions to Ask BEFORE Planning Your Mobile Recruiting Strategy [Illustration]The Middle Ground Blog – Read Time: 30 Seconds
  10. After that reading sprint, rest your eyes on this illustration on Mobile Recruiting prep questions to ask before you choreograph your next big mobile play. The illustration itself was entirely created on a mobile device–apparently in just 10 seconds.

Do you have any posts on modern hiring tips and trends? Please share them below.
 

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About.com recently announced the winners to their popular 2013 Readers’ Choice Awards in the Careers Space and TweetMyJobs came out on top!

TweetMyJobs took home the 2013 Readers’ Choice Award for Best Mobile App for Job Searching.

Our app takes advantage of the power of location based services – using the GPS on your phone to let you view jobs nearby on a map as well as taking advantage of the phone’s camera to explore work opportunities through our augmented reality overlay – pictured above.

We’re proud of our work in mobile – and we know it’s not just the future in the recruiting industry, but also the present. In fact, there are about 5.1 billion cell phones on the planet, but only 4.2 billion toothbrushes, according to the Mobile Marketing Association, so if you’re thinking about how mobile can affect your business, and your talent acquisition strategy, then you’re doing the right thing.

If you haven’t checked out the TweetMyJobs app on your iPhone, iPad or Android device, make sure to download it today- it’s free.

And if you want to learn more about what we’re doing in the social and mobile recruiting space, feel free to contact us.

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A New Way for Android Users to Find Jobs

by Synthia on August 14, 2012

TMJ_AndroidApp_SearchFields

Search over 400,000 jobs

The job search and discovery process just got easier for Android owners – the TweetMyJobs mobile app is now available for download in the Google Play store.

As a job seeker searching for their next great job opportunity, time is extremely valuable and you don’t want to waste any of it. Using your phone, you can now search for jobs while waiting in line or walking down the street.

The Android app has the same features that iPhone and iPad users have already been using. Take advantage of these features:

  • Search the over 400,000 open jobs we have in our database
  • Narrow down your search by role, industry, or location
  • View jobs near your physical location – on a map or via an augmented reality overlay

Read more about mobile recruiting. The free app is also available in the iTunes store for iPhone and iPad users.

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We live in a social world, but we also live in a mobile world. iPhones. iPads. Instagram. People are interacting with the world around them – through maps, photography, instant communication, and more. So why shouldn’t the job search and discovery process be mobile as well? It should be. And it needs to be more efficient.

TweetMyJobs Mobile App

View nearby jobs through the map feature.

That’s why we just released a new TweetMyJobs mobile app – turning your iPhone or iPod Touch into the ultimate job-searching tool.

The application allows job seekers to search by role, industry and location and view jobs nearby on a map or using an augmented reality overlay.

At once, the TweetMyJobs app is powerful for businesses and seekers alike. For businesses, it enables job distribution and branding in the palm of a job seeker’s hand. Walking down the street or in a crowded mall? No problem – there are jobs around you. For job seekers, the ability to find work in their immediate area and apply via a mobile device is a no-brainer. Seekers can also receive job alerts, where they want them, when they want them. And, of course, the app is free.

For businesses, large and small, the ability to generate “foot traffic,” and local candidates – whether you’re looking to hire a barista or cashier, accountant or nurse, business analyst or CFO – is a superb advantage over competitors that aren’t distributing their jobs and their brand into the mobile world.

Potential employees and employers can now use their mobile devices to find the right job match. Don’t be left behind.

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