recruiting

Businesses tend to exert a large amount of effort growing their Facebook communities. After all, Facebook is one of the best platforms to engage with customers, colleagues and individuals that are genuinely interested in what your business is up to. So wouldn’t you want your job openings in front of the people that are most passionate about your organization?

Screen Shot 2012 06 08 at 6.11.33 PM Bringing Your Career Site and Company Culture To Facebook

Let candidates know what it's like to work at your company

Luckily, having a professional careers page on Facebook is now a possibility for businesses of all sizes. With our new Facebook Careers App, you can now use your company’s Facebook page to post jobs, engage your fans and showcase why it’s a great place to work – all in front of the candidates that interact with your brand the most.

Clearly, one of the best ways to attract enthusiastic applicants to your company is to show what it’s like to work there. Companies like Hubspot, Rackspace, and GEICO are using the power of video to convey the authentic employee experience. Jennifer King, an HR Analyst at Software Advice, agrees: “The best recruiting videos authentically portray what a prospective employee’s life would be like at the company. Companies shouldn’t hesitate to show their true colors in a recruiting video.”

We couldn’t agree more. That’s why we give you the opportunity to post photos and videos giving prospective candidates a sneak peek into your company’s culture – all on Facebook.

Companies such as GEICO, Rue 21 and Sony have already jumped on board – join them by innovating and showcasing your company culture on Facebook!

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Jumping Into Social Recruiting With Both Feet

by Coleman on March 20, 2012

Social media is a topic that’s omnipresent at TweetMyJobs, and we’re constantly excited by the articles we read that illustrate how the social web is ingrained in our culture. Whether it’s humanitarian awareness evolving into the most viral video of all time, one speech generating over 750,000 tweets, or the meteoric rise of another social network, one thing is consistent: people love social media.

dive jump lido 1462211 o Jumping Into Social Recruiting With Both Feet

The best strategy is to jump right in.

We use social media to discover information quickly and efficiently, but it’s easy to forget that these prominent social networks only launched 10 years ago - or less.  With the size and reach of networks like Twitter, Facebook and LinkedIn, it’s no surprise that these platforms are now being used by businesses to connect with talent, but disrupting an industry is not an overnight accomplishment.

Employers are more hesitant than job seekers to alter their recruiting strategies because these efforts take time and money to execute, and businesses are – and should be – careful about the talent they bring into their organization. However, being overly cautious can mistakenly lead to inaction and missed opportunities to find the best talent for your organization.

Social media has proven to be a viable platform to communicate for media, sports, politics and entertainment. It’s natural that businesses are (correctly) seeing these social media platforms as a viable way to recruit talent. Businesses understand that social media is important, and now they just need that initial encouragement to get started.

Our friends at Fistful of Talent offered great advice last week: when it comes to social media and recruiting, don’t over-think it, just do it! Every business has different goals and objectives for recruiting, but sometimes the best strategy is to take a leap of faith and figure out how to best utilize the tools as you go.

Embrace social recruiting and jump in with both feet. Good luck!

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