Unemployment

Veteran Committed Icon 3 Ways You Can Use Social Media To Hire Veterans Although it has dropped almost one percentage point since 2013, veteran unemployment remains high at 9 percent and above the 7 percent average civilian unemployment level recorded during the same time period. Young veterans between the ages of 18-24 are most affected, currently experiencing the ultra-high jobless rate of 21.4 percent according to the Bureau of Labor Statistics.

The Work Opportunity Tax Credit (WOTC)—a tax break that last year incentivized employers to target U.S. vets for hire—expired this past January, undoubtedly adding more challenge for returning soldiers who face an already competitive labor market.

However many companies—including several of our clients—are realizing the ROI from bringing veterans on board: beyond benefiting from veterans’ wealth of skill and experience, employers report that veteran hires help build morale and goodwill within the company, customers, and community.

Why Use Social Media to Hire Vets?

Simple: Because the new generation of vets are on Social Media. And when we say “new” we don’t necessarily mean “young”: the VA found that over 40% of veterans who use their Facebook pages are older than 45, prompting the VA to invest millions each year into reaching this target audience.

Social media use among veterans has risen so much recently that it has been credited for bettering established veteran organizations, and even blamed for overshadowing more traditional veteran networking organizations.

Like the VA, the private sector is also taking note of veterans’ active online engagement, and employers are using creative hiring strategies—including social recruiting, branding, and job distribution—to attract this vast, and often untapped, talent pool.

Here are 3 ways to harness social media to hire talented and experienced vets.

Veteran Flag Banner 3 Ways You Can Use Social Media To Hire Veterans

  1. Use Social Media to Listen & Learn About Veterans
  2. One very positive look at the wide use of social networking among veterans is in appreciating the way it is giving this group—often depicted and perceived as homogenous and faceless—a face, a voice, and a name. Open social networks give brands a tremendous opportunity to learn about veterans, or any other talent groups, before ever marketing and distributing jobs.

    Follow veteran-focused hashtags, such as #vets, #veterans, #MilitaryMonday, #SOV (SOV – Support Our Veterans), and #MilFam (Military Family). Join veteran groups on LinkedIn and Facebook. Soon enough you will pick up on the pace and vocabulary of the exchange and have the pulse on what matters most to vets, their families, and supporters in real time.

    Learn what they care about, so they can care about you.

  3. Distribute Veteran-Targeted Job Posts and Tweets
  4. Social networking sites can get noisy, challenging social recruiters who struggle to reach their ideal candidate. When sharing your open jobs on the social web, make sure vets are (1) the first to know about each opportunity and (2) that vets know your brand specifically seeks out qualified veteran applicants.

    Hashtag all your job tweets

    with #vets #veterans #jobs and other relevant hashtags so that the jobs are visible via these veteran-focused searches. TweetMyJobs automates this process for companies who specify their commitment to hiring vets, like we do for our client, CSX.

    CSX Veterans Tweet 3 Ways You Can Use Social Media To Hire Veterans

    Brand your jobs as “Veteran Committed”

    In 2011 TweetMyJobs worked with President Obama to help boost veteran hires at a national level and drive awareness to the issue. Since then, we’ve continued to make it easy for employers to distinguish their jobs as Veteran Committed and attract more veteran applicants for each requisition. Learn more about veteran committed recruitment.

    ClinicalRM Veteran Certified Jobs1 3 Ways You Can Use Social Media To Hire Veterans

  5. Build An Authentic, Veteran-Committed Employer Brand
  6. We have several clients who have not only pledged their commitment to hiring vets, but have grounded this effort with action.

    Their veteran-focused messaging is consistent across traditional and social channels, echoing their commitment through their marketing and job distribution channels.

    However, beyond carrying a consistent message, you must convey an authentic message—and nothing proves authenticity like action. Bolstering your veteran recruitment outreach with dedicated, ongoing programs like that of CSX and AT&T, will not only attract a healthy flow of veteran candidates, but will help create a loyal talent community from which to source great hires for years to come.

Honorable Mention: Optimize Your Career Site For Veteran Job Seekers

We had to give an honorable mention to clients like AT&T and US Cellular who are taking an extra step to better the veteran candidate experience.

How? By allowing veterans to use their Military Occupational Code—a code that denotes their military job title—to search for relevant job opportunities.

For example, do you know what an Explosive Ordinance Disposal Officer is qualified to do? Yeah, neither did I. But when I found out, I was still stumped to list the positions this might translate to in the civilian working world.

Then I typed MOS 2305, which is the military code for this post, into the AT&T MOS Translator Search bar, and suddenly dozens of potential jobs popped on the screen.

ATT MOS Translator Job Search 3 Ways You Can Use Social Media To Hire Veterans

It may seem simple at first, but translating skills and experience earned in the military to an equivalent job outside the military is a common barrier veterans face in their job search. Bridging this job verbiage gap serves as an example of how a brand intimately understands the unique challenges of a talent group, and has done something simple, elegant, and impactful to ease that burden.

Are you ready to make an authentic commitment to our veterans? Start here. Attend our upcoming ERE webinar on Veteran Recruiting—see details below. 

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It’s no accident that Ramapo is consistently ranked as one of the best places to live in the United States, and we now have another reason to praise the efforts of the town and its leaders. Today, Supervisor Christopher P. St. Lawrence and the Ramapo Town Board launched The Ramapo Jobs Connector  in order to boost local employment and enhance economic development.

ramapo screen Town of Ramapo Launches Innovative Job Matching Platform

A glimpse of The Ramapo Jobs Connector.

The Ramapo Jobs Connector is a free service, powered by TweetMyJobs, that allows job seekers to leverage social media to connect with employers in a fast, efficient way. A number of local companies have already partnered with the town by posting their jobs – including Crowne Plaza, Good Samaritan Hospital, Cablevision and many others.

According to Supervisor St. Lawrence, “By adopting new technology and leveraging social media to drive local employment solutions, ‘The Ramapo Jobs Connector’ presents a unique opportunity for local residents and local employers to connect, thereby fostering future job growth in the town and county.”

The town of Ramapo recognizes the impact that technology has on recruiting today, and launching this initiative confirms the town’s commitment to fighting unemployment.

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Joshua Waldman, author of Job Searching with Social Media For Dummies, is recognized as one of the nations top authorities in Social Media Career Advancement. To learn Joshua’s secret strategies for shortening the job search and getting the right job right away, you can watch his exclusive video training.

By Joshua Waldman

Just this week, I received a letter from a blog reader who wanted to know if social media really was the way for her to find her next job, because she is of an “older” generation – her words not mine.

“What are your thoughts regarding Twitter as a tool to finding the next job? I’ve been hesitant to join and start tweeting (as I’m of an older generation and usually keep my private thoughts/feelings/opinions to myself) but I might just be limiting myself..? What do you think? Any and all suggestions, comments, best practices & critiques are welcome.”

Considering that this whole “generational excuse for not using social media” is coming up frequently, I thought I would address her question and help people new to Twitter overcome the resistance they might feel.

sketch icon bird 1490149 o1 Is Social Media The New Way to Find Hidden Jobs? [Guest Post]

Job seekers are turning to social media during the job search.

First of all, let’s put the whole age thing aside. I have Boomer clients who don’t tweet, and I have Millennial clients who tell me that Twitter is for old people. And between the two of those groups, over 100 million people actively use Twitter. The problem is that Twitter is a platform, and new users expect a solution. Using Twitter without a purpose is much like walking into a bookstore, grabbing a book at random, and then complaining that it didn’t help you with your investment strategy. This can get very frustrating very fast.

Having a purpose when using Twitter will help you avoid all of those people talking about what they had for breakfast or what song they are listening to right now. After all, you control who you follow. And if you are choosing to use Twitter to find a job, then the people you choose to follow will most likely be relevant to your industry and your target organizations.

According to a recent survey, over 8 million Americans found a job through a connection made via Twitter.

So to answer my reader’s question, yes, Twitter is a fundamental tool for the modern job seeker. Avoiding it for whatever reason (age, resistance), puts you at a significant disadvantage in the marketplace.

Here’s my challenge to you this week. Spend one week actively using Twitter. There are plenty of books, videos and articles on how to be active on Twitter. If after one week, you hate it, fine. But I’m willing to bet that you will have had a really good time. And who knows, maybe you will have met your next boss!

Editor’s note: To learn more about using Twitter and other social distribution and branding tools in your recruitment efforts, you can visit our enterprise solution page.

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Newark Mayor Cory Booker has maintained his commitment to helping job seekers in Newark by releasing this video urging job seekers to visit Newark Jobs Connect powered by TweetMyJobs.

According to Mayor Booker, job seekers should visit newark.tweetmyjobs.com and “put in the information of the kind of job you’re looking for and then instantly the site begins to push to you valuable job information through any portal you want – through Facebook, through Twitter, through your cell phone – this is a powerful way for you now to engage in your job search.”

Mayor Booker and the City of Newark, New Jersey are pioneers in using technology to help connect employers with job seekers, and we’re honored and proud to embark on this public-private partnership.

You can visit newark.tweetmyjobs.com and see how local Newarkers are getting job matches where they want, when they want.

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Jumping Into Social Recruiting With Both Feet

by Coleman on March 20, 2012

Social media is a topic that’s omnipresent at TweetMyJobs, and we’re constantly excited by the articles we read that illustrate how the social web is ingrained in our culture. Whether it’s humanitarian awareness evolving into the most viral video of all time, one speech generating over 750,000 tweets, or the meteoric rise of another social network, one thing is consistent: people love social media.

dive jump lido 1462211 o Jumping Into Social Recruiting With Both Feet

The best strategy is to jump right in.

We use social media to discover information quickly and efficiently, but it’s easy to forget that these prominent social networks only launched 10 years ago - or less.  With the size and reach of networks like Twitter, Facebook and LinkedIn, it’s no surprise that these platforms are now being used by businesses to connect with talent, but disrupting an industry is not an overnight accomplishment.

Employers are more hesitant than job seekers to alter their recruiting strategies because these efforts take time and money to execute, and businesses are – and should be – careful about the talent they bring into their organization. However, being overly cautious can mistakenly lead to inaction and missed opportunities to find the best talent for your organization.

Social media has proven to be a viable platform to communicate for media, sports, politics and entertainment. It’s natural that businesses are (correctly) seeing these social media platforms as a viable way to recruit talent. Businesses understand that social media is important, and now they just need that initial encouragement to get started.

Our friends at Fistful of Talent offered great advice last week: when it comes to social media and recruiting, don’t over-think it, just do it! Every business has different goals and objectives for recruiting, but sometimes the best strategy is to take a leap of faith and figure out how to best utilize the tools as you go.

Embrace social recruiting and jump in with both feet. Good luck!

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Closing The Communication Gap

by Coleman on March 12, 2012

The highly anticipated February jobs report was released on Friday by the Bureau of Labor Statistics, and revealed the national unemployment rate held steady at 8.3%. The economy added 227,000 jobs in February and, according to some, is a positive indication of our country’s economic recovery. The BLS releases the unemployment numbers every month, but February’s figures are particularly interesting because of the political implications they have in an election year.

b12objects024 Closing The Communication Gap

Social recruiting helps to close the communication gap between job seekers and employers.

Instead of addressing the politics of the numbers, let’s focus on the fact that our job market could potentially be recovering. After all, we’re in the business of connecting job seekers with employers and have been working tirelessly to build tools that put job seekers back to work.

Although the positive news is well received, there are still glaring discrepancies in our labor market – specifically, the 24 million Americans that are still unemployed or underemployed while 52% of US companies have trouble finding talent. This is a clear indication that the distribution model is broken, and it’s essential for companies  to continue to disrupt the status quo and close the communication gap between job seekers and employers.

The “Great Recession” impacted each industry differently, and some fared better than others. The reality is that all companies were forced to evolve and adapt in order to survive, and the same logic applies to how employers find talent. Employers must put their positions in front of as many relevant eyeballs as possible, and social media is the most logical place to start. Facebook has as many users as the entire Internet did in 2004 and Twitter is now growing at a faster pace than Facebook – the untapped talent pool in social media is undeniable.

The unemployment rate is just one indicator, and we’re also starting to see a shift from the “old” online recruiting model. Forward thinking mayors in Newark and Atlanta have already adopted new, social technology to help job seekers connect with employers, and the masses are beginning to follow suit.

Are you incorporating social media in your recruiting strategy? Sound off in the comments below.

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He’s been ranked one of America’s “most social Mayors” for years – tweeting from his Blackberry and engaging in conversations with his constituents morning, noon and night. Today, Newark Mayor Cory A. Booker’s status as a forward looking, technology driven leader solidified even more as he announced the Newark Jobs Connect platform.

The platform distributes more than 35,000 available jobs across the digital landscape and matches job seekers with employers through social media, email and mobile technologies to addresses the long term unemployment issue in Newark. In addition to the technological advantages, seekers have access to a variety of career resources to help them throughout the searching, networking, and interview process.

According to Mayor Booker, “Residents of Newark will directly benefit by hearing about available jobs before anyone else and Newark employers will be able to reach qualified, local candidates fast and first.”

This initiative firmly places the Mayor and the City of Newark boldly out front in their commitment to create job opportunities for their citizens using the best tools in the marketplace. We’re thrilled to launch newark.tweetmyjobs.com with Mayor Booker and power the Newark Jobs Connect platform.

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