Public Relations Manager Job Listing at Canon U.S.A., Inc. in Melville, NY (Job ID 2013-4621-US-NY-Melville)

Canon USA

Canon U.S.A., Inc.

Location: Melville, NY
Application deadline: None
Type: Not specified
Career Level: Mid-Senior Level
Salary Range: Not specified
Number of Jobs: 1
Relocation Available: No
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Consumer Goods
Position Overview:

Canon U. S. A., Inc. is currently seeking a Public Relations Manager to join our Corporate Communications Division in Melville, NY.  This position manages business unit relationships and communication with key media for Canon U.S.A. and oversees divisional PR support including analyst relations, new product announcements, product reviews, trade show and proactive/reactive media relations. He/she will develop, manage and conduct the day-to-day implementation of a strategic public relations plan which is in line with corporate goals/business objectives. The manager will also establish and build a positive relationship with the media and public, and organize programs and events to maintain a favorable public image. Acts as a media contact for the organization and is responsible for creating, writing and distributing news releases, pitches, presentations and responding to requests for information from the media, analysts and other sources.  This position will report directly to the Sr. Manager of Public Relations.

  • Creates favorable public relations opportunities for Business Imaging and Solutions Group. Announces new products to the public, provides all public relations activities which include managing direct reports to develop press releases, and represents Canon to the media and analyst community.
  • Strategically develops PR plans that are in-line with business objectives, department goals and Company vision.
  • Requires daily interaction with trade and consumer media, from the proactive pitching of product news to the coordination of press tours and press events.
  • Improves return on investment from Public Relations agencies. Acts as a primary contact/client responsible for agency direction and performance relative to publicity and technology news.
  • Works effectively to understand the needs of the sales groups and product divisions, and takes proactive measures to fulfill needs and help meet sales objectives.
  • Coordinates divisional trade show activity and provides public relations expertise to all shows. Works in conjunction with marketing and sales personnel to ensure that activities are completed and Canon products are effectively presented.
  • Strong emphasis on managing the PR professionals that support BISG, providing strategic guidance and support through execution of projects.
  • Monitors media coverage and promotes awareness and coverage of product awards to relevant constituencies.
  • Budget development and management.
  • Bachelor’s degree in Communications or Marketing
  • Minimum of 7 years of experience in public relations or communications for technical products in either a corporate or agency environment. B-to-B experience a plus.
  • Must be well-versed in dealing with national and trade press.
  • Demonstrated ability to handle multiple priorities and meeting deadlines with excellent organizational skill and program/personnel management.  
  • Minimum of 2 years of management.  
  • Must be able to communicate technical information and product features, and recognize end-user trends.
  • Position requires 25 percent travel.
Company Overview:

Canon U.S.A., Inc., headquartered in Melville, New York, is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2013† and is one of Fortune Magazine's World’s Most Admired Companies in 2014. In 2013, Canon U.S.A. has received the Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the tenth consecutive year, and for camcorders for the past three years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting and follow us on Twitter @CanonUSA.


Canon U.S.A's extensive product line and digital solutions enable businesses and consumers worldwide to capture, store and distribute information.


†Based on weekly patent counts issued by United States Patent and Trademark Office


Canon is proud to be an equal opportunity employer. Minority/Female/Individuals with Disabilities/Protected Veterans. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. To read more about employment discrimination protections under federal law, please visit this site:

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