Manager Relationship Marketing ExtraCare Job Listing at CVS Caremark in Woonsocket, RI

Healthcare, Retail

Job Category: Management, Marketing
Clinical Licensure Required : N/A
Job Type: Full Time Position Summary:
Support the ExtraCare loyalty program by leading direct to consumer communications and promotions focused against a Merchandising business unit (i.e. Personal Care). Specifically, the Marketing Manager will support the ExtraCare customer offer strategy and planning processes by designing, executing, and measuring marketing tactics intended to drive customer acquisition, incremental sales and margin growth. As a key member of the ExtraCare team, this position will be working closely with Merchandising (VPMMs, DMMs and Category Managers) as well as Supplier partners. This position will also be collaborating with marketing, retail innovation / store design, inventory, and the customer insights teams.

Duties:
•Support company sales initiatives and build strategic programs that deliver personalized value to CVS/pharmacy shoppers
•Manage, develop offer strategy and selection / delivery of targeted promotions to ExtraCare cardholders
oe.g.,Build and make recommendations on highly targeted programs to gain new and lapsed shoppers in select categories leveraging the ExtraCare loyalty program
•Develop deep understanding of category, shopper behaviors - leverage key customer insights to produce efficient and effective personalized campaigns
•Research and review historical learning / results, ability to formulate key insights from data and make actionable recommendations
•Develop and distribute marketing performance metrics for program measurement and evaluation
•Secure incremental funding from CVS Suppliers to support ExtraCare programs
oe.g., Direct Mail, Offers at the Register, ExtraCare Coupon Center, etc.
•Supervise creative and production timelines for direct mail projects (CVS & Supplier funded) when applicable
•Facilitate Supplier training & use of ExtraCare Portal to identify customer insights on shopping behaviors and patterns Required Qualifications:
5 to 7 years marketing experience; Relationship Marketing/CRM experience preferred Strong analytical skills - experience analyzing consumer panel data strongly preferred (e.g., IRI/Nielsen) Advanced Excel, PowerPoint, Access skills Preferred Qualifications:
Strong written communication skills - day to day and formal presentations Strong interpersonal skills Strong project management skills Innovative, enthusiastic and creative Team player Education:
Bachelor’s degree required, MBA preferred Business Overview:
CVS Caremark, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units - MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.