Director, Global Brand Advertising Job Listing at eBay in San Jose, CA
Computer Software, Financial Services
At PayPal, we’re laser focused on creating better ways for consumers and merchants to pay and get paid. Putting customers’ needs first, coupled with a "challenger" mindset, we’re redefining the payments category through product, marketing, and service delivery innovation. PayPal is not for everyone. To re-invent a category, we need creative, courageous individuals who challenge conventional wisdom and are fired up about new and better ways to deliver for the customer.
We’re seeking a seasoned Director, Brand Advertising and Media to partner with internal colleagues to bring our brand to life in global marketing communications. This role has primary responsibility for coordinating and driving our brand into all customer-facing Above-The-Line and Integrated advertising campaigns with the goal of increased engagement, clarity and comprehension of PayPal on a global scale. With over 100 million active consumer accounts, this role offers an extraordinary opportunity to have a dramatic impact on increasing the value of this large and fast-growing customer network. The right candidate will be a fast and nimble strategic thinker who is energized by the overall opportunity that PayPal has in front of it and is ready to take on the challenge of creating a world-class global brand marketing function. This role reports to the V.P. of Global Brand and Marketing Communications. Specific job responsibilities include the following global areas:
* Brand Advertising Strategy
* Brand Advertising Campaigns and Media
* Agency Management
Brand Advertising Strategy: Will be responsible for creating global, integrated advertising campaign strategies to build the PayPal brand and relevant products and for ensuring that the strategy cascades to all relevant vehicles. Director works cross -functionally with regional marketing leads to drive consistency of overarching strategy across regional programs. This role is also responsible for testing and evolving the advertising strategy and brand affinity by working cross-functionally with colleagues in marketing, product, analytics, corporate strategy, agency partners, finance.
Brand Advertising and Media: As PayPal continues to grow into new markets and launches new products and services, more global and broad-based " above and below the line " marketing programs will be required to communicate the brand message. The Director will have responsibility for leading the organizations and directing the agency to develop global consumer and merchant campaigns. Campaigns should use best in class marketing practices, and explore new innovative marketing approaches, maintaining accountability for business and financial results
Agency Management: Global agency management has become a critical component to driving marketing programs at PayPal. This aspect of the role has two primary areas of focus, specifically, agency model/roster management and agency coordination/communication systems. Agency model/roster management includes annual reviews of existing agency partners against KPI’s. The Director will lead contract negotiations and maintenance globally. Overall agency model management at the global and regional level will be led by the VP and Director and her/his team. Consistent communications with the agencies regarding our business and product roadmaps to ensure all partners are prepared to service the business. The Director will be responsible for leading processes for reviewing and maintaining agencies on the roster. If this sounds like you, we’d love to hear from you. At PayPal you’ll get excellent support, have the authority to get things done, and be rewarded for your results. You’ll be at a place where your ideas spark action, and where you are empowered to drive your ideas into reality.
Job Function: Marketing / Sales
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