Director, Digital Measurement & Analyics Job Listing at Fidelity Investments in Smithfield, RI

Finance, Other

Description The Customer Knowledge and Strategic Insights (CKSI) group provides innovation, leading-edge expertise, methodology and quality delivery in customer marketing and information consulting; customer contact planning, execution and optimization; customer and marketing measures and analysis; effective decision science approaches and efficient multi-channel marketing operations. The CKSI team is seeking a creative, analytically driven, and collaborative team member to help us shape and grow our digital measurement and analytics capabilities. This individual will be highly engaged in analysis of the end-to-end user experience online, helping connect our offsite digital marketing efforts to onsite behavior and associated business outcomes. He/she will have the vision, structured thinking and business savvy to see how online data can lead to understanding audiences and how that understanding can help marketers develop high-impact, efficient branding and direct-response campaigns. The position supports several internal stakeholders, including digital marketing, media, integrated marketing, and the executive team. Specific responsibilities with direction from the VP, Marketing Effectiveness include:

• Provide actionable, solutions-oriented metrics, insights and recommendations that lead to audience, traffic and conversion growth
• Analyze and derive actionable insights of website audience, website traffic, traffic drivers, and website usage and trends.
• Conduct deep-dive analyses into click stream data and usage patterns to drive insights that can help guide digital marketing strategy.
• Collaborate with digital marketing to tell a cohesive story about the end-to-end digital user experience and pathways.
• Lead meetings to present analysis, insights and recommendations to team members and senior executives
• Responsible for the design and results of digital marketing tests end-to-end from on-site to offsite to drive learning(s)
• Ensures testing is reliable, statistically significant, ongoing, and conducted rapidly
• Conducts analysis of test results and makes recommendations for rapid follow-up testing

Qualifications

Qualifications: Knowledge, Skills and Abilities:

• 8+ years experience in digital analytics and packaging insights/recommendations.
• 5+ years online experience with a focus on web analytics and/or optimization and direct involvement with AB/MVT testing
• Solid experience leveraging and connecting DoubleClick data and Site side data to articulate performance.
• Thorough understanding of online marketing and web metrics
• Significant hands-on experience with web analytics platform(s) Omniture SiteCatalyst, Test Target and Insight highly preferred
• Knowledge of Ad serving platforms such as DoubleClick/DART, Atlas, Eyeblaster etc. a plus
• In-depth knowledge of integrated marketing and CRM disciplines (including primary research, online advertising, direct marketing)
• Experience in a disciplined test/learn environment that includes both paid media and site side activity.
• Excellent written, oral communication, project management and presentation skills.
• Ability to present complex data, financial analyses, and statistics in a simple and clear way
• Proven ability to interact with senior management and present actionable findings
• Highly proficient in PowerPoint and other Microsoft applications (ie. Excel)
• Hands-on experience in SAS, SPSS or comparable statistical modeling tool a plus
• Knowledge of Oracle and SQL a plus
• Knowledge of database design, applications, and data flows a plus
• Graduate degree preferred

About Fidelity Investments

Fidelity Investments is one of the worlds largest providers of financial services. Founded in 1946, the firm is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing and many other financial products and services to more than 20 million individuals and institutions, as well as through 5,000 financial intermediary firms. For more information about Fidelity Investments, visit www.fidelity.com . Fidelity Investments is an equal opportunity employer.