Sr SEM Specialist Job Listing at Hotwire in San Francisco, CA (Job ID 27670)

Expedia

Hotwire

Location: San Francisco, CA
Application deadline: None
Type: Full time
Career Level: Not specified
Salary Range: Not specified
Number of Jobs: 1
Relocation Available: No
Show all jobs for Hotwire
Industries
Internet, Travel/Tourism
Description
Position Description Position Overview:This role will be of key importance to Hotwire's SEM success, a true SEM guru with an amazing drive for innovation. This position will take responsibility for executing a marketing strategy to grow our search business across the world, working alongside a number of senior internal and external partners. The position will have regular and frequent interaction with senior leadership across the brand, and must maintain alignment and partnership with broader business priorities. This role will have financial responsibility for search marketing campaigns for a portfolio of countries and destinations.Responsibilities:•Grow the profit associated with the SEM program through superior campaign management, project management, and team leadership.•Overall management of search marketing program for a portfolio of regions within the global team, partnering with search specialists.•Exploratory analysis of data and strategies to drive campaign performance improvements.•Contribute to the development of search marketing strategy & process.•Manage the profitability of search marketing campaigns for a portfolio of countries and destinations•Designing search marketing tests to drive overall campaign performance and influence global roadmap for the team•Maintain internal & external relationships with vendors and partners•Launch entirely new SEM campaigns and programs across multiple geographies.•Build search engine volume and efficiency forecasts as part of the annual business planning process.•Investigate and implement new technologies, services, automation capabilities, and/or vendor solutions that enhance SEM.•Act as the Search Engine Marketing point of contact on technical development.Qualifications:•5+ year's SEM experience required (specific ecommerce, travel industry, marketing experience a plus)•Bachelor's degree required•Strong analytical skills, including data manipulation and campaign performance analysis skills•Strong communications skills (written and oral)•Ability to accel in a fast paced environment•Comfort with Microsoft Excel (PowerPoint and SQL a plus)•An interest in solving problems / genuine curiosity about how consumers make decisions•Passion for using data to make decisions•Background in online advertising, paid search, e-commerce•Minimum of 5 years recent experience managing SEM campaigns•Experience with Marin and Omniture•Excellent knowledge of Excel•Google AdWords and Microsoft AdCenter expert level knowledge required.Hotwire/CarRentals Overview:Working with us is all about inspiration, challenge, collaboration and having a say in what you do. Hotwire's got the energy of a startup, PLUS, the stability of being part of the Expedia family of companies -- the largest travel company in the world! As a travel company, our business gets people out of their ordinary routines and into journeys that often surpass their dreams! As part of our company culture, we are passionate about helping our customers find the best travel deals and we're constantly talking to them to understand how we can create better travel experiences. Strong emphasis on collaboration and teamwork is the norm, not to mention that we consistently make time to celebrate our awesome accomplishments and each other! Wouldn't you love to be a part of this?We thrive on delivering solutions to develop our industry niche in an agile work environment. We offer an open work environment, great travel perks, company-sponsored outings, and we take the time to invest in our community through volunteerism and philanthropy. Our employees are given opportunities to focus on their career development and we have a very progressive approach to annual reviews and employee performance. As you can see, it's different here. If you love travel and want to help our customers realize their travel dreams you're landing at the right place.Welcome. Now prepare for career take-off!*LI-SC1SF:MONUS
Salary: . Date posted: 01/30/2014


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