Sr. Manager, Campaign Management Job Listing at HSN in Saint Petersburg, FL

Retail, Television

Job Description: The Sr. Campaign Manager will be responsible for leading the operational execution and prioritization process of inbound and outbound marketing campaigns through all customer contact channels (direct mail, email, web, mobile and phone). The Sr. Campaign Manager will collaborate closely with Brand Marketing, Creative, Digital and other requestors to ensure appropriate campaign planning in support of enterprise-wide marketing strategies focused on key promotions and events as well as new customer acquisition, growth, and customer retention goals. Primary Responsibilities:

• Participates in the design, facilitation, and implementation of strategic direction for the department. Ensures adherence to defined procedures so that the effectiveness and quality of campaigns are maintained.
• Manages the daily, monthly, quarterly and annual campaign management calendar to ensure appropriate management of resources, customer contact optimization strategies, and campaign portfolio objectives.
• Ensures the marketing objectives are appropriately aligned with business priorities, timelines, customer contact strategies, and expected business results, including financial and customer growth goals.
• Prepares weekly, monthly, and quarterly reports on the effectiveness of all campaigns, qualitatively and quantitatively, on areas such as: campaign requests; planned campaigns; actual versus goal target for each campaign type; customer response rates; quality of leads and/or prospect lists; effectiveness of campaigns by channel, progress against budget and/or business goals, etc.
• Provides direct leadership to the Campaign Developer and Technical Analyst in the design and creation of campaigns and ensures the capabilities and knowledge of the staff meet the needs and demands of the business through effective hiring, development, mentoring, and training.
• Leverages analytics to drive positive impacts in support of the business and creates a structured approach to assessing campaigns across the enterprise. Works with appropriate stakeholders to drive necessary process or program improvements (e.g., contact rules, testing, creative content, timing, etc.)

Minimum Requirements :

• Bachelor’s degree required; Master of Science degree preferred
• 5-7 years work experience in Marketing, CRM or Campaign Management functions with demonstrated success in people management; implementation of consumer-oriented strategies; understanding and application of analytics to drive business improvements; and demonstrated track record of planning and coordinating marketing activities through B2C channels
• Experience working with enterprise-wide Campaign Management tool(s) is required, preferably with Unica. Email campaign management tool experience is a plus.
• Strong analytical, communication, and project planning skills are required
• Ability to work collaboratively across the organization in support of enterprise-wide and customer-centric strategies in omni-channel environment

• SQL experience strongly preferred