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Tots- Tweens is an advertising and media company that serves as a comprehensive resource for both parents and small businesses throughout the Rio Grande Valley. Through advertising sales to businesses that serve children and the family, we produce a monthly magazine, comprehensive website, and active social media content. Parents pick up our monthly full-color, glossy magazine, visit our website, and follow us through numerous new media avenues in order to access information regarding entertainment, services, classes, events, products, and more. Through our three-pronged approach of print, web and social media, we strive to be available to parents wherever they are, whenever they need us.
The Marketing & Public Relations Coordinator will learn how to set up and post updates to our social media accounts (Facebook, Twitter). You will engage in conversations with our existing clients to ensure that they are maximizing all the benefits of marketing their business with us. This process may include interviewing clients, writing feature articles, participating in the creation of advertising campaigns, and creating or updating databases. This internship will include updating content on our website, Tots-Tweens & Blog, parent and client newsletters. You will learn to navigate the website Content Management System and be exposed to graphic design and publishing of our monthly magazine. Researching family activities throughout the Rio Grande Valley, reviewing childrens literature, and reviewing family-friendly websites will also be included in your activities. You will participate in marketing events with clients and families. The goal of this internship is to help maximize the content, resources, and overall exposure of Tots-Tweens to our advertising clients and our readership. You will gain invaluable skills in research, writing, marketing, social media, and more!
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