Broadcast Media Specialist Job Listing at Prudential in Newark, NJ

Prudential Advertising is a well established full-service in house ad agency for Prudential, located at the headquarters in Newark, N.J.

Established in 1996, the agency handles all advertising including creative development, production, trafficking,buying/planning of all media formats(Broadcast, Print, Digital, OOH) for all of Prudential's U.S. businesses.

The Media Group is seeking a broadcast media planner/buyer to join their department.

This position will report to a primary Associate Media Director within the Media Group and work with all media team members to assist and coordinate various aspects of the advertising broadcast planning and buying process.

Have core knowledge of broadcast media plan development, and buying.

Have experience in various research tools (Netcosts, Nielsen AdViews, MRI, Sqad etc) be capable of interpreting post performance data..

Assist department with maintaining vendor relationships

Negotiate and steward broadcast media buys

Have a core knowledge of the industry and marketplace benchmarks

Minimum of 2-3 years of experience to join our team and assist in the growth of the media department.

Must have strong writing and presentation skills.

Must be accurate and able to multitask well

Ability to analyze new broadcast digital media opportunities and write-up POV;'s

Ability to collaborate with media team on multi-media plans and present to clients.

Knowledge of Media Bank / Media Ocean systems a plus

A strong knowledge of Microsoft desktop applications especially excel spreadsheet and pivot table capabilities a must