Digital Advertising Project Manager Job Listing at Prudential in Newark, NJ (Job ID PRU000CA)



Location: Newark, NJ
Application deadline: None
Type: Not specified
Career Level: Not specified
Salary Range: Not specified
Number of Jobs: 1
Relocation Available: No
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Insurance, Finance

The individual responsible for the overall planning and execution of integrated advertising projects such as banners, websites, web and mobile apps, tablet apps and ads, web and mobile/tablet games, print for publication, collateral materials and out of home executions. Responsible for defining features and functionality of projects. Partners with Account, Creative, Ad Operations Team and Technical leads to manage strategy, production, schedule, budget, tagging and quality assurance. Leads and coordinates efforts of the entire development team, and can act in an important interface role with the client on project issues.


Past experience in creative and/or technical management of interactive projects, and experience in developing interactive solutions is required. Ideal candidate will exhibit strong communication and writing skills, client service skills, team and production management skills, and a strong understanding of digital technologies.

Past experience in print production and traffic desired, as the digital PM will need to work on many integrated projects.


  • Develop and manage project and production schedules

  • Work closely with Account Management and the internal creative, media and production teams to facilitate communications, manage workflow and ensure successful and timely delivery

  • Manage resources and project budgets

  • Forecast resource needs and allocations

  • Oversee range of projects from small banner campaigns to large site builds

  • Manage 2-10 projects concurrently

  • Create project plans, identify critical path and dependencies

  • Assess and mitigate risk

  • Conduct vendor assessments; review production contracts, manage vendor relationships

  • Reconcile financials

  • Define project requirements

  • Author statements of work

  • Estimate level of effort for creative development as well as production

  • Bring technology innovation and a creative perspective to the production/execution of projects

  • Prior interactive/digital agency experience required
  • Experience with display advertising/banner production, application development, site builds, mobile, rich media vendor platforms
  • Project management oversight from start to completion
  • Interpersonal skills
  • Organizational, communication and negotiation skills
  • Ability to multi-task
  • Ability to see/manage the big picture
  • Ability to define and enforce process, yet adapt to changing requirements, timelines and priorities
  • Ability to work independently
  • Strong web/tech knowledge and understanding of HTML, Flash, interface design, and social media
  • Computer skills, specifically Microsoft Project and Excel; proficient on both Mac and PC
  • Working knowledge of Adobe Creative Suite, HTML/CSS, JavaScript
  • Strong understanding of media process and digital trafficking (ie: DART)
  • Basic knowledge of video production and video formats for web

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