Director, Email Marketing Job Listing at Prudential in Newark, NJ

Prudential is seeking a Director of Email Marketing to join the eBusiness Development Group, the enterprise's Digital Center of Excellence. The Director of Email Marketing manages the firm's email marketing platform and understands how to best integrate this discipline into more comprehensive digital marketing programs.

As an expert in email marketing and digital techniques, the Director partners closely with eBusiness leads, business unit strategists, and other marketers to assess opportunities and define broad plans that span the digital landscape. In addition to hands-on involvement in planning, the Director champions the best practices that improve email marketing program performance across the business.

In addition to supporting Prudential's lines of business, this role will also collaborate with Prudential's internal ad agency and build / maintain complex relationships with other areas of Global Communications, Global Business Technology Services, Legal and Finance. This role will provide input on email strategy, creative, list management, business rules, data collection for customer preference centers and overall web site strategies that involve email correspondence. This role will also be responsible for training business stakeholders on the company's email platform as well as educating users on how to gain insights from email marketing analytics in order to make more informed decisions.

As a key leader in the Interactive Marketing organization, the Director will help shape the email service offering. The Director is responsible for identifying opportunities to leverage email marketing capabilities to assist lines of business in meeting their business goals, as well as identifying new markets for exploration.

Objectives include:

• Manage email marketing platform and develop transition plans for new platforms as needed


• Manage campaigns and provide support to business partners with focus on accountability to deliver results


• Manage a shared email campaign calendar system that allows Prudential businesses in separate P&L's to consider seasonality, email list fatigue and audience overlap into their plans


• Manage programs to KPI's such as Bounce Rate, Open Rate, Click Thru Rate, Conversion Rate, Cost per Lead and Sales, etc.


• Test, validate and drive the adoption of new marketing media and technology such as integrating business rules, social media, tablets and smart phones into campaigns


• Educate business partners about a disciplined business case approach for their marketing investments, that includes realistic projections and incorporates competitive analysis into recommendations


• Partner with Digital Analytics team to ensure marketing optimization decisions are driven by data


• Serve as a thought leader, sharing digital marketing best practices across the enterprise

5+ years experience managing B2B and B2C email marketing campaigns

Experience managing integrated marketing programs in the financial services sector prefered.

Proven expertise and results managing email marketing programs that integrate with Search, Display, Mobile, Social media marketing as well as other traditional and emerging marketing channels

Expertise in managing external agencies, email platform vendors, list managers, data compilers as well as internal cross functional teams

Experience collaborating with internal stakeholders to deliver acquisition, retention and up-sell programs

Extensive experience managing multimillion dollar marketing budgets

Strong understanding of ecommerce strategy and user experience

Experience in designing, implementing and analyzing marketing test and control experiments

Strong oral, verbal, and interpersonal skills

Strong analytical and problem solving skills

The ability to communicate objectives and results to a variety of audiences

Ability to work in a fast paced team environment

Undergraduate Degree required