Director, Social Media Management Job Listing at Prudential in Newark, NJ

Insurance, Finance

Job Title: Prudential Advertising: Director of Social Media
Management
Job Description: Prudential Advertising is in search of a
highly motivated individual with experience and a fanatical passion
for building and developing brand communities to serve as the
Community Manager/ Social Media Strategist of Prudential's social
media communities. In addition to the management of these
communities, this person would play a strategic role as point of
contact for representatives of the various corporate and business
groups within Prudential, as well as for our external partner
agencies involved in our social media activations.  This
person will be responsible for developing a long-lead editorial
calendar of endorsable content, connecting with Prudential's fans,
followers, and target audience, and monitoring and engaging in
digital conversations in order to build a positive presence through
the offering of compelling and valuable thought leadership
content.
Essential Duties and Responsibilities
·         Develop
innovative programs and strategies through collaboration with the
various corporate and business groups, as well as external partner
agencies ensuring that community management strategy supports
overall brand goals and objectives
·         Work with senior
leadership in to establish community management goals, objectives,
and strategies
·         Interact with
follower, fan base, and target audience
·         Actively reach
out to centers of influence to promote content and generate
conversations around relevant topics
·         Stay abreast of
the top priorities, objectives and issues concerning the various
lines of business
·         Be the eyes and
ears of our brand as if your own reputation depended on it
·         Participation in
conversations that surround our content and brand, answer comments;
Be a mediator
·         Identify threats
and opportunities in user-generated content surrounding our brand,
report to appropriate parties
·         Provide training
of internal team members as needed
o   Stay current in broad social media trends to ensure
state-of-the-art community support
o   Develop and implement creative communication to drive
optimal participation in daily conversation and strategic
engagement initiatives
·         Leverage tracking
strategies to monitor and evaluate impact of programs in market;
develop reports on program effectiveness in market and translate
anecdotal or qualitative data into recommendations for program
enhancement and improvement on an ongoing, and as needed basis
·         Work closely with
internal media planning and buying team to create a coordinated
go-to-market social media outreach plan
 

Qualifications andExperience
·         Demonstratedcreativity and documented immersion in social media. Pleaseprovide:
·         A portfolio ofprofiles managed
·         Writing samplesof blog posts, newsletters, other written content
·         Examples ofcommunity building efforts either using social media or otherplatforms
·         Ideally, 10 yearsof experience in content publication or financial servicesmarketing
·         Familiarity withfinancial services industry or other regulated industries
·         Passion for andexperience with managing social media presences, personal orprofessional, and an interest in the latest trends 
·         Knowledge andunderstanding of social listening tools, and social mediaplatform
·         Has excellentverbal and written communication skills
·         Experiencesourcing and managing content development and publishing
·         Discretion toidentify threats and opportunities in user-generated content
·         Excellent projectmanagement and organizational skills; Very high attention todetail
·         Confidence totake the lead within a team and work collaboratively with otherteams across the organization, and an ability to workindividually
·         Comfortableworking with, interpreting and presenting data
·         Good technicalunderstanding and ability to master unfamiliar tools quickly