Consumer Insights Manager I Job Listing at Safeway in Pleasanton, CA
Food & Beverage, Retail
Safeway Inc., a Fortune 100 Company, is one of the largest food and drug retailers in North America with 1,600+ stores. The Safeway family of brands includes some of the most prominent brands in food retailing, with a growing base of loyal shoppers. Thanks to the professionalism, diversity, spirit and friendliness of our people, we have locations across the U.S. and Canada.
Diversity is fundamental at Safeway. We foster an inclusive working environment where the different strengths and perspectives of each employee is both recognized and valued. We believe that building successful relationships with our customers and our communities is only possible through the diversity of our people. And a diverse workforce leads to better teamwork and creative thinking, as well as mutual understanding and respect.
The Consumer Insights Department has an opening for a Manager Consumer Insights. This position is located in Pleasanton, California.
Designs, executes, analyzes, and supports socialization of ad hoc consumer and shopper insight projects that address business needs across the organization within specific project teams or business units/areas. Facilitates the use of consumer research across the organization. Advocates for the consumer ensuring he/she is represented in all business decisions.
Key Responsibilities include, but are not limited to:
•Develops, executes, analyzes, and supports socialization of consumer research projects to address business needs.
•Develops actionable recommendations from research and communicates findings and implications to management.
•Manage outside vendors to execute consumer research ensuring they meet Safeway research standards, time, and budget parameters.
•Able to align skills and capabilities of external partners/vendors to drive actionable consumer insight and decision making with moderate assistance from manager.
•Consult with clients to identify business issues and opportunities where research might be leveraged. Develop partnerships across the business to increase the impact of consumer insights.
•Analytical Thinking/Problem Solving - able to creatively solve business problems, innovating new approaches where required. Proven ability to objectively interpreting research, extracting insights, linking to strategies, and communicating in a motivating way. Strong detail orientation.
•Strategic Thinking - able to think globally/strategically, turn information into effective strategies and drive results.
•Technical - able to recommend and manage various custom and syndicated research techniques to address business issues. Needs working knowledge of business/marketing fundamentals, market research fundamentals including but not limited to new product and brand development, advertising development, line extension development, trade research, etc. Must be knowledgeable in the latest custom and syndicated market research tools.
•Consulting - Able to provide decision making support to the organization and maximize organizational impact of consumer research.
•Communication - strong oral, written and formal presentation skills including ability to communicate complex ideas in a simple way and “tell a story”.
•Interpersonal - approaches conflicts as opportunities; understands others quickly; can find common ground without compromising total position. Highly collaborative, must be able to develop rapport with inside personnel and outside vendor partners.
•Team Orientation - able to work effectively with teams as well as independently.
•Personal Initiative - highly self-motivated, assumes personal accountability for results and performance. Meets goals and deadlines.
•Flexibility - able to manage multiple tasks and evolving priorities. Able to adapt quickly in a dynamic organization.
•Project Management - able to plan and implement strategically as well as tactically and strong organizational and decision-making skills. Able to manage multiple projects ensuring they meet Safeway research standards, time, and budget parameters.
•Travel – less than 15-25%
•Bachelor’s degree in Marketing, Marketing Research, Psychology, Statistics, Mathematics, Economics, Anthropology, Sociology, or Psychology preferred. MBA a plus.
•5-7 or more years of general business/marketing related experience
•5-7 years of consumer research experience with completed studies in: Marketing, research, Psychological studies, Statistics, Mathematics, Economics, Anthropology or Sociology etc.
•3-7 years+ progressive experience in consumer research/insights within a Consumer Packaged Goods company.
•4+ years experience with both qualitative and quantitative consumer research techniques.
•3+ years experience with syndicated data and analysis: IRI or Nielsen scanner and/or panel.
•Progressive experience in consumer research/consumer insights, ideally within a Consumer Packaged Goods company.
•Supervisory experience a plus.
•PC knowledge including Microsoft Word, Excel, and PowerPoint.
Respond to: Interested candidates are encouraged to submit a resume by visiting www.CareersAtSafeway.com.
AN EQUAL OPPORTUNITY EMPLOYER
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