Manager, Search Engine Optimization Job Listing at Sears Holdings Management Corporation in Hoffman Estates, Illinois (Job ID 124844BR)
IndustriesRetail
DescriptionSears Holdings Management Corporation provides corporate services to Sears Holdings Corporation (NASDAQ: SHLD) and its family of companies, including Sears Roebuck and Co. and Kmart Corporation.
The Kmart Search Engine Optimization (SEO) Marketing Manager will be responsible for all organic traffic to www.Kmart.com. On a daily basis they will work with the cross-functional teams to communicate business objectives and to push forward SEO initiatives/projects. The Kmart SEO Marketing Manager will be responsible for reporting out daily metrics and work closely with the Sears SEO Manager in identifying opportunities to improve SEO throughout the Sears Holdings organization. -Develop strategies that will help increase organic search traffic to www.Kmart.com -Ensure SEO Best Practices are implemented on new page experiences -Manage and work with digital agencies to achieve organic search goals -Work with cross-functional teams throughout the Sears Holdings Organization to advocate SEO Best Practices and to provide recommendations that will help improve search engine visibility for targeted pages -Analyze Omniture Web Analytics data to gather SEO Insights and report on Traffic and Revenue -Evangelize SEO throughout the Sears Holdings Organization -Leverage SEO Platform insights to develop strategies or tactics to improve organic search performance -Monitors SEO traffic performance with the ability to accurately identify trends and forecast organic search traffic/revenue -2+ years of experience in SEO as an in-house specialist or at an SEO agency -Experience working directly on supporting an Enterprise website (1 M+ pages) -Deep working knowledge of SEO and how to communicate this to key stakeholders -Strong written and verbal communication skills, must be comfortable with public speaking Proficient in utilizing Web Analytics Platforms to gather SEO Insights (Omniture, Google Analytics, Core Metrics, etc.) -Proven experience managing projects to completion and agency/vendor management is a plus Advanced knowledge in Microsoft Excel, must be able to develop Reports that communicate clearly SEO KPI's and channel performance -Proven background in white-hat SEO -Strong working knowledge in utilization of Google & Bing Webmaster Tools -Passion for reading and staying up-to-date with latest Search Engine industry news -Familiarity with HTML, CSS, and JavaScript -Retail Experience -Experience using an SEO Platform (BrightEdge, Conductor, SEO Clarity, etc.) -Consulting Background A comprehensive and competitive benefit program is designed to meet the needs of our associates and their families. Benefits eligibility depends on employment classification, location, and other variables. Benefits offered include:
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