Social Media Manager Job Listing at Sears Holdings Management Corporation in Hoffman Estates, Illinois (Job ID 215408BR)
Sears Holdings Management Corporation provides corporate services to Sears Holdings Corporation (NASDAQ: SHLD) and its family of companies, including Sears Roebuck and Co. and Kmart Corporation.
Responsible for defining and executing a social media strategy for Sears, Kmart and our Business Units across defined Social Media Networks including, but not limited to, Twitter, Foursquare, YouTube and Google+.
Duties include cultivating new communities and managing branded online communities on the company’s behalf with a primary focus on Twitter, YouTube and Foursquare. The Social Media Manager will interact with Chief Marketing Officer's of Business Units to determine social media needs, develop social media action plans and strategies and provide relevant plans including post-campaign metrics and reporting.
The candidate must possess a solid understanding of the social media universe and have prior experience executing market leading social media campaigns on Twitter and Foursquare.
The selected candidate will also assist in the overall content marketing strategy and be a source for helping convey the brand’s overall message in the tone appropriate to our target audience through managing content and copy creation.
The selected individual must have a great sense of retail, understand our target customer and be able to manage effective communication in a tone that resonates with today's savvy social media and online customer base.
* Define, implement and execute an integrated social media strategy for select social networks * Manage full scale social media campaigns for Sears + Kmart Business Units * Identify and collaborate with external agency partners for social media campaigns * Collaborate cross-functionally to grow our Twitter following * Ensure SHC content presence is accurately and appropriately positioned across all social networks on defined social campaigns * Be comfortable working within a fast paced, deadline-oriented team environment * Enjoy delivering results and driving towards deliverables on a daily basis * Have a depth of knowledge on how to increase quality followers on Twitter * Understand what it takes to drive ROI from Twitter and Foursquare
A comprehensive and competitive benefit program is designed to meet the needs of our associates and their families. Benefits eligibility depends on employment classification, location, and other variables. Benefits offered include:
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