Sr. Director, Global Marketing, Brand Strategy - SNEI - SM Job Listing at Sony Electronics in San Mateo, CA (Job ID sonyelectronics-26967)
Title: Sr. Director, Global Marketing, Brand Strategy - SNEI - SM
Location: CA-San Mateo
Job Number: 26967
Sony Network Entertainment International LLC (SNEI), a
subsidiary of Sony Corporation of America, is the premier provider of digital
entertainment. Through the Sony Entertainment Network portal, consumers around
the world are able to access their favorite digital entertainment conveniently
and instantly on their favorite connected devices. SNEI offers the latest and
highest quality music, video, and game content through Sony Entertainment
Network as well as PlayStation Network while also delivering third-party
services. In addition, SNEI provides a
compelling consumer experience through innovative content discovery features
and a simple user interface that is globally consistent, yet locally relevant.
SNEI is seeking a Senior Director, Global Marketing,
Brand Strategy with a strong background in deploying innovative and integrated
brand strategies targeting digital entertainment consumers. This individual will be an integral part of
the global marketing team, leading brand strategy, web and CRM marketing for
the Sony Entertainment Network brand. This role will work closely with regional
product marketing teams, to ensure brand voice and positioning is executed
properly through regional marketing channels including web/online, social,
retail, PR, and other consumer touchpoints within the PlayStation Network and
Sony Entertainment Network ecosystem.
This role will also partner with marketing teams across the entire Sony
organization to further strengthen and align brand positioning within
multiproduct/brand campaigns and programs.
The scope of responsibility will also include the
Define and drive the global brand strategy and
positioning for Sony Entertainment Network, Video Unlimited and Music Unlimited
brands in support of defined business & overall brand objectives.
Direct global web (www.sonyentertainmentnetwork.com)
and CRM strategy and initiatives.
Define and communicate all elements of the marketing
program for the brand, including advertising, promotions, PR, retail programs,
packaging, events, user experience, and media initiatives.
Manage brand positioning, strategic marketing programs
and brand roadmaps to best deliver the brand promise to the consumer, while
maximizing financial results.
Provide brand guidance for the organization and assure
the brand integrity and consistency globally, which includes developing and
maintaining successful partnerships with other Sony companies including Sony
Mobile Communications, Sony Electronics, Sony Computer Entertainment, Sony Pictures
Entertainment and Sony Music Entertainment.
Establish and deliver on key brand metrics and KPIs,
such as awareness, preference, and brand perception.
Collaborate with regional marketing teams to develop
marketing communication strategies to drive brand awareness, customer
acquisition (e.g., account registrations, free trials) and ecommerce
monetization (e.g., digital content sales, paid subscriptions).
Conduct comprehensive market and product analysis and
brand tracking research to monitor and understand marketplace trends and
Bachelor’s degree required. Concentration in Marketing, Business, or Communications preferred. MBA or other advanced degree a plus.
Strong management skills, comprehensive experience managing and mentoring individuals and teams.
At least 10 years of professional marketing experience with proven track record of success at a leading interactive or ecommerce company.
Strong understanding of the video games, movie and/or music business.
Excellent quantitative and analytical skills as well as strong creative intuition.
Is a team player, adept at building relationships across organizations.
Global experience a plus
Subscription service background a plus
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, marital status, genetic information or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
We sincerely appreciate the time and effort you spent in contacting us and thank you for your interest in SNEI
Job: Business & Planning
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