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THAmas is the full-service Hispanic marketing division of Terry Hines & Associates, a leading entertainment marketing firm for over 40 years. The division offers a wide range of marketing services, including publicity, promotions, grassroots, creative, and media planning & buying. With its strong media & community relationships and flawless execution of culturally relevant strategies, THAmás is an unmatched solution to reach the burgeoning Hispanic marketplace. As the Hispanic marketing arm of several major studios, the firm primarily specializes in marketing films to Hispanic audiences across the country via targeted grassroots efforts and promotional strategies utilizing TV, radio, print, online and mobile media outlets.
While at THAmas, students will gain a deep understanding of the Hispanic marketplace and how to tap into key cultural touch points to effectively promote films to various market segments. Students will learn how to brainstorm creative campaign ideas, create a game plan, and successfully execute by working with media partners, organizations and retail establishments across the country.
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