ONLINE MARKETING SPECIALIST Job Listing at The Judge Group in Litiz, PA

Business Services

Job ID: 377438
Job Title: ONLINE MARKETING SPECIALIST
Job Type: Permanent
Company: JUDGE GROUP
Location: Litiz, PA
Contact E-mail: jgoldstein@judge.com
Salary: $40,000-$48,000
Description:
Our client is currently seeking a ONLINE MARKETING SPECIALIST.

About the Job:

Our Online Marketing Specialist is directly responsible for executing and monitoring conversion-driven online marketing initiatives for our brands including, but not limited to search engine optimization, search engine marketing, affiliate marketing, email marketing, site conversion optimization, social media marketing and behavioral marketing. You will also be responsible for analyzing campaign Key Performance Indicators (KPI's), seasonal trends and user behavior in a continuous basis so as to provide resource re-allocation recommendations as needed with the ultimate goal of optimizing revenues from our ecommerce web sites. Management of the agency-client relationship in alignment with the budget is a key. A successful candidate will thrive in converting valuable insights into actionable tactics and his/her creativity into call-to-action-driven marketing collateral that sell.
Experience:

1-2 years in online marketing; graphic design experience a plus; previous ecommerce management experience in regards to product merchandising, competitive assessment, conversion and average order value optimization a major plus

Ability to understand web metrics and consumer behavior and then design ads, banners, and media collateral that sells; writing engaging text ads, product descriptions, and site content; designing engaging/creative email fully framed around industry best practices

BS/BA degree required; preferably in Marketing or Business Administration. Degrees/majors in Graphic Design/Web Design/ecommerce will also be considered
Skills:

Strong analytical skills

Effective verbal and written communication

Proactive, intuitive, and able to manage change

Demonstrated project management skills

Proven ability to work in Adobe Fireworks, Flash, Dreamweaver required. Portfolio will be requested as part of the hiring process.

Solid MS Excel/Outlook/PowerPoint skills

Proficient in Google Suite (Google Analytics, Web Master Tools, Docs, Insights, YouTube, Base, AdPlanner, Adwords, Trends, etc) a major plus